Amazon expanded its shopping Event, Prime Day, this year on 48 hours. In the action there are in 18 countries, offers will only for members of Amazon’s paid subscription service, Prime.

you will be on the 15. July start just after midnight and until the end of the 16th century. July run, the company said.

The Prime Day is an important economic factor for Amazon: In the past year, small and medium-sized businesses to have hundreds of thousands of products from the Prime Day, and had worldwide sales of more than US $ 1.5 billion can generate, explained Amazon Germany boss Ralf Kleber. At that time, the campaign ran for 36 hours.

for the international Prime business competent Amazon-Manager Jamil Ghani pointed to a study by The Harris Poll, according to which more than half of adults in Germany waiting for a Shopping Event, if a major purchase on the horizon. “In Austria, even three out of five adults.” This year, Amazon will accompany the Prime Day for the first time, with entertainment, also in Germany. “In addition, a number of exclusive products, will be held on these two days of premieres.”

Amazon introduced Prime initially, with the advantage of a faster free shipping, and added later, among other things, access to its Video – and music-streaming service. The inlet to the Prime program was not stopped due to the temporary increases in the subscription price. Amazon has more than 100 million Prime customers worldwide and continues to grow – more accurate Figures, the group announced.