the founders of the service for project management and collaboration Basecamp — Jason fried and David Heinemeier Hansson — introduced a new email service called Hey. Proving with Basecamp that working remotely can be more efficient office, they undertook a new task — to make a similar revolution in the field of digital correspondence.
For the right to try “revolutionary” according to the creators of the product have to pay $ 100 a year. In addition, have in some sense to begin life from scratch — Hey does not imply the use existing mail address, you will have to start on the new service. So noted by The Verge, the new product is primarily addressed to those who are experiencing constant stress from e-mail correspondence and unhappy with how slowly evolyutsioniruet the usual services, online email like Gmail or Outlook.com.
From the point of view of the new service, e-mail essentially is a combination of three categories of information: (1) something that requires a response, (2) something that you want to read, and (3) checks and notification operations. For each category in the Hey created your partition, and the rest of the mail or otherwise is considered junk.
When the user address in Hey for the first time, a letter arrives from a new sender, it by default falls into The Screener is a kind of “waiting room”. Looking through it, the user decides which emails should fall into one of three categories, and which senders do not deserve attention, for they designed a button with the thumb turned down.
According to Frieda, Hey, the task is to reduce the amount of correspondence, but also make sure that emails from certain contacts (family, friends, colleagues) will necessarily go to the folder Imbox — such linguistic neoplasm (from "important” (important) and “box” (box)) represents in the place to a noteworthy user of incoming mail.
Service implies that there are in Imbox is always correspondence in order of receipt — to fight for an empty Inbox, archiving all messages in hope to find their then the built-in search, like Gmail, Hey doesn’t offer.
To switch between the different sections of the mailbox designed pop-up by pressing keyboard combinations blue menu. In addition to Imbox there is a Feed — tape with the mailing designed for thoughtful reading, and Paper Trail notifications about purchases, delivery and other ephemeral but potentially important technical messages.
there’s Also a section for pending emails that require a response — Reply Later, a section Set Aside for other correspondence, which eventually will have to return (tickets, boarding passes, etc.), and folder All Files, where attached documents and images.
Hey lets add to the tags for easy grouping, but things like flags and stars the creators of the service considered redundant. If you want to save some passage of information from the letter, is a function of the Clippings archive “clippings” from the correspondence.
the New service is seriously concerned about privacy: the built in letter tracking pixels, receipts and other surveillance features are blocked, two factor authentication (but not using potentially unsafe SMS) is mandatory.
Hey and have features that other platforms are in principle not provided. For example, different threads on the same issue can be grouped together for easy viewing. Allowed to change the subject already received emails, with the sender it will not change.
ReflectedAya skepticism of their creators in relation to the current state of email, mobile app Hey by default does not send any notifications. They can be activated, but it will have to do for each sender of the letters separately. “Most applications believe themselves center of the world. They’re the most important thing in the world. They have to push send on every occasion. We are not so important,” said fried in an interview with The Verge.
Hey are free to use for 14-day trial period. According to the creators, the waiting list have already signed up 50,000 people — their application will gradually become available in the coming weeks. The original version designed for individual users (creators modestly say that they are very happy and the audience of 100 000 people), but later it will start up and enterprise version with advanced features for teamwork.