WhatsApp refused advertising within the app

Photo: depositphotos/Mactrunk

Facebook, the Company decided to abandon plans to sell advertising in WhatsApp messenger. On it informs “the Newspaper.ru”.

the reason for the withdrawal of the company’s earlier plans not specified. It is already known that the group that developed ways of integrating advertising into the app, was dissolved.

Facebook said that in the near future to further monetize WhatsApp will not. Currently, the company plans to focus on providing business opportunities to communicate directly with customers.

Earlier it was reported that WhatsApp introduced a feature that allows you to create tasks and to receive notifications. “WhatsApp Reminders” will be available through a paid subscription on iOS and Android.

According to the experts, WhatsApp is the leader in terms of territorial coverage in Russia. This app use in Moscow, the Moscow region, in Tatarstan, Bashkiria, Yakutia and the far East.

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