The general manager of Snap, the parent company of the Snapchat application, announced on Wednesday August 31 a restructuring of the group, leading to the elimination of approximately 20% of the workforce, or more than 1,200 employees. “We are restructuring our business to increase our focus on three strategic priorities: growing our community, growing our revenue, and augmented reality,” Evan Spiegel wrote in a memo sent to employees. “Projects that don’t directly contribute to these areas will either be stopped or receive significantly less investment,” the Snap co-founder added.

The job cuts were revealed on Tuesday by the specialized site The Verge. At the end of June, Snap, headquartered in California, had just over 6,400 employees worldwide. Projects such as Snap Originals (exclusive series), Minis (integration of third-party applications), Games (mobile games) and Pixy (miniature drone) will be discontinued as part of the group’s reorganization, said Evan Spiegel.

The geolocation applications Zenly and music creation Voisey, acquired through takeovers, will see their activity gradually reduced. When publishing its quarterly results at the end of July, the group had already warned that the growth of its turnover was slowing down and would therefore have to reduce its expenses. The title then collapsed by almost 40% on the New York Stock Exchange. Like other social networks, Snap is suffering from a general reduction in advertising spending by advertisers, its livelihood, as well as an Apple regulatory change requiring users to obtain consent before tracking them. for advertising targeting purposes.

The group must also face rivals popular with a younger audience, in particular the platform for sharing short videos TikTok. Evan Spiegel said the 8% quarterly revenue growth figure over 2021 is “well below what we expected earlier in the year.” “Still, I wouldn’t underestimate Evan Spiegel,” Jasmine Enberg of Insider Intelligence commented in a note. “Snap continues to have a growing and loyal user base and is well positioned to capitalize on its augmented reality offering for advertising and commerce over the long term,” the analyst added.

Snap also announced on Wednesday the promotion of deputy general manager of engineering Jerry Hunter to chief operating officer. Ronan Harris, a Google executive, has been hired as president of the Europe, Middle East and Africa region and will start in October. The restructuring was welcomed on Wall Street, where Snap’s stock rose nearly 8% after dropping about 4% at the close on Tuesday.