Government spokesperson Olivia Grégoire is strengthening her teams. Grégoire Cazcarra was recently appointed as “adviser in charge published in the Official Journal on Tuesday, June 14. If Grégoire Cazcarra’s name means nothing to you, you may have already heard of the application he created with François Mari. Elyze, the “app” dubbed “the Tinder of politics”, launched earlier this year. His goal ? Make young people want to vote.
Grégoire Cazcarra, 22, a student at ESCP (Grande Ecole de Commerce in Paris), and his partner developed Elyze by noting young people’s lack of interest in elections and politics in general. This was confirmed with the record abstention during the first round of legislative elections. According to an Ifop-Fiducial poll for LCI, 70% of voters under 35 did not vote.
The principle of Elyze is simple. As on Tinder, the user must swipe right if he sees something he likes or left if he doesn’t like it. But in the case of this application – which has more than a million downloads since its launch on January 2 – the person is not offered profiles of other people, but political proposals.
Elyze had been strongly criticized on the sidelines of the presidential election, in particular by Jean-Luc Mélenchon, who had denounced a “twisted blow” by macronie after several Internet users had noticed an oddity in the results. The application gave Emmanuel Macron the winner when you swiped right for all the proposals of all the candidates. Grégoire Cazcarra and François Mari then had to defend the neutrality of their tool.