The Alliance enters a heavily contested territory: Europe’s largest insurer in Germany, a mobile phone App for mobile payments on the market.
“This is a Chance for us to be stronger in the everyday life of our customers,” said Bernd Heinemann Board member of Allianz Germany, on Tuesday. The company aims also to consumers of non-insurance customers.
to make the App more attractive, however, is the insurance included: “We have the payment function associated with the protection of banking data and the Online buyer protection,” said Heinemann. Since Tuesday is available the Version for Apple phones is due to follow in about a month an Android App as well.
The Alliance has developed the App in cooperation with the credit card provider Visa and the payment service provider Wirecard, has been tested since the beginning of 2018 in Italy. Other countries could follow.
“We expect that the Pay will increase by mobile phone,” said Heinemann. According to a March study published by the consultancy firm PwC, about a quarter of the German consumers took advantage of in the past year, mobile payment methods. In the Netherlands, more than half of them were there already.
Whether the Alliance can use their Status as insurance in the competition, it will show: According to PwC, the fear of hacker attacks, a barrier to the acceptance of the technology. Security concerns are widely used, therefore, in the German-speaking countries. PwC had asked for the investigation of 5500 consumers in six countries.
Germany is considered by many professionals as a developing country when it comes to mobile Pay, but in 2018 came a great movement in the business. The Mobile Payment market is filling up rapidly: Apple Pay and Google Pay are now in the Federal Republic of available, banks and savings banks to mix with, and Wirecard is equal to multiple times in the game: The Dax group is cooperating on the one hand, with Apple, Google, Visa, the Alliance and other groups, and at the same time with its own App “Boon” on the market.
The actual industry giants to sit but in China, where the competing payment apps, Alipay and Wechat, each of several hundred million people be used. The Chinese Apps will run in the Thousands of European businesses – including the roller coaster “Wild mouse” at the Munich Oktoberfest – but only for people with a Chinese Bank account to use.
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