is this a “World champion” ? A new wind seemed to blow on the Elysée palace on Tuesday 17 July. After having cajoled the social partners in the morning, Emmanuel Macron welcomed with great fanfare the ceos of the 100 largest French companies in the afternoon. Total, Danone, La Poste… All answered present. The purpose of this ? Get their commitment to inclusion of people from particularly disadvantaged neighbourhoods. The method ? Put them in contact with organizations on the ground to accelerate the dynamic.

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An initiative announced on July 9, with the idea of presidential re-connect with a growth shared by all. “The State can not do everything, the success can only be collective. She may only register with the companies and associations, says the Elysee. This is all the meaning of this meeting. By facility, or real difficulty, some companies tell us that they would like to put in place a diverse recruitment, but do not know how to seek the young. We take the word by allowing them to meet with the intermediaries.” Associations such as Mozaïk RH, or Article 1, but also of the universities that have put in place specific arrangements in the suburbs as Evry were also invited. A kind of networking.

Four times fewer frames in disadvantaged neighbourhoods

The challenge is colossal. According to the report published in 2017 by the national Observatory of the policy of the city, the unemployment rate in the priority neighbourhoods is, on average, more than two and a half times higher than the rest of France (25.3 %, compared to 9.8% in 2016). There are also four times fewer frames than in the rest of the agglomeration as a whole (6.6 % versus 24%).

A vicious circle in which the inhabitants are struggling to get out due to a lack of training that the State is in part bearing : two billion of the investment Plan skills (Pic) will be arrow to destination from these areas and the number of apprentice will be increased… But not only. A graduate of bac + 5 more than 30 years, has 22 % less likely to be employed as framework when it is the result of the priority neighbourhoods, wrote the authors of the report 2015 of the national Observatory of the policy of the city. “A reality that has changed little since then”, complained Stephanie Mas and Pascal Dieusaert, respectively head of the office of observation of territories in city policy and project manager job – education in the CGET.

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Main reason: the lack of network that makes itself felt as soon as we are in contact with the company during the search for the internship of the 3rd, often experienced as a first element of discrimination. “Only 31% of pupils in REP (a Network of priority education) an internship in connection with their orientation, compared to 56 % for other children, says the ministry of territorial Cohesion. Further inequality.

It is not uncommon to see students from the suburbs making their first internship in the canteen or at the bakery of the corner, four or five, because they have found better, when the preferred option is for the children of employees or knowledge. “We want that the network is shared,” said the Elysée.

To do this, the companies that are committed on a 15,000-internship (1500 courses will be offered at The Post office, 600 in Accor or 400 at Adecco) and the State has doubled the bet. As a result, a platform of the relationship will soon be 30 00 courses targeted at young people of districts of which half are in the private sector. Not bad, welcomes the Elysée, which compares this figure to 43 000 students today, + REP. “Especially in the State will provide the means to empower businesses and to verify that commitments are being met,” confirms Christophe Catoir, the president of Adecco.


Encourage mentoring (100 000 during the five year period), increase apprenticeship places… It is on a panel of concrete commitments in favour of the insertion that the president wants to obtain the engagement of top managers. The issues are identified, the diagnostic is shared. Businesses to take up the slack. “This is a unique opportunity to structure the action plans and to engage in partnerships moose” says Saïd Hammouche, founder of Mozaic RH, one of the associations of insertion under the spotlight of the Elysée. A shot of method Coué? “If we are able to ship the other with us, we can get results,” says the Elysee.

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Neither carrot nor stick for the time being, except in matters of discrimination. From next September, and for a period of three years, the companies in the SBF 120 will be subjected to campaigns of testing whose results will be published as during the previous quinquennium, in a logic of name and shame.

“The discrimination is the criminal. If companies do not play the game, they should logically pay”, ignites Said Hammouche. “Impossible to talk about the subject if we didn’t put in place these tests in our businesses”, adds Christophe Catoir, very favourable to the method. Still it is not unanimous. “All similar assays conducted in particular under the previous government, show that employers use the names of the candidates to discriminate. Would it not be more simple and less costly to generalize the use of anonymous resumes ?” says the sociologist Jean-François Amadieu.

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If the name and shame may shock, but it has the merit of shaking up the lines. The boss of Accor will be able to testify to that. After having been denounced by Myriam El Khomri, one of its signs Courtepaille had taken a series of measures considered to be favourable. A way out of it head high. As would probably a lot of young people from disadvantaged neighbourhoods.