a Few days after Apple’s big competitor, Google introduces a subscription offer, the selected Apps without advertising and other costs can be used.
The “Google Play Pass” for $ 4.99 a month access to more than 350 Games, and other applications. The Service is supposed to be this week in the U.S. and “soon” also available in other countries, as Google announced on Tuesday night. Prerequisite is a device with the Google operating system Android.
Google is pursuing a somewhat different strategy than Apple. The iPhone group is limited for its recently launched service Apple Arcade on games. In addition, the also includes 4.99 dollars or dollars a month on expensive Apple subscription only Games that are not elsewhere available.
In the case of Google’s offer, however, are applications that you purchase or with In-App purchases you can upgrade. Someone has already installed the App, will be unlocked after the purchase of the subscription, all the available Payment content.
A big question is whether the subscription can change the offers of the two platform operators in the current business model of the App-Economics. In the past few years, had set the Trend, Apps are free or very inexpensive – and the money then In-App purchases or advertising, to recoup. In the case of subscription models, the developers should get a cut of the monthly fees, depending on the activity of the user.
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