Pandemic coronavirus infection COVID-19 hard hit by the global smartphone market. Because of the crisis that led to reduced purchasing power, disruptions in the supply chain and limitation of operational capacity in the I quarter of 2020 was delivered by 20.2% fewer devices than during the same period of 2019. This is evidenced by data of the analytical Agency Gartner.
the Decline recorded almost all of the five largest manufacturers of smartphones, with the exception of Xiaomi. Samsung, Huawei and Oppo have received double-digit drop – 22,7%, 27,3% and 19,1%, respectively, Apple was 8.2%.
the Only company that showed even a slight increase (1.4 percent) were Chinese Xiaomi, many thanks to the demand for inexpensive models in the international market. All other manufacturers, the volume of shipments in the I-th quarter of the year fell by 24.2%, writes TechCrunch, citing a report.
the New line 11 iPhone helped Apple to confidently begin the year, but the outbreak and quarantine measures put an end to further growth. “If not for COVID-19, the volume of iPhone sales likely would have reached a record level this quarter, said Gartner analyst Annette Zimmerman. – Disturbances in the supply chain and reduced consumer spending stopped this positive trend in February.”
the Situation with COVID-19 is still uncertain, however, some signs of market recovery can already be traced. “Apple’s ability to serve customers through online stores, as well as the return of production to normal levels at the end of March helped to partially restore the earlier positive trend,” – said in Gartner.
the market put on electronics, unlike smartphones in the I quarter increased by 29.7%, while Apple captured his third. Last week experts said IDC. Despite the pandemic, explained to analysts, Apple AirPods and Samsung Galaxy Buds+ high demand because of the desire of people to buy quality gurniture with the transition to a remote format work and study.