An Amazon Dash Button for the brand Ariel, which is stuck to a washing machine. Photo: Amazon
The “Dash”Button – so the idea of Amazon – should facilitate people’s everyday life. Laundry detergents all? “Dash”Button on the washing machine pressing, the powder is re-ordered. The last diaper used? Pressure on the buttons. Instead of the Hardware buttons of the Online focus dealer now, in the future, to related digital services. Virtual “Dash”button that you can set up on the Amazon Website or in the App.
In the United States can integrate manufacturer of home appliances such digital buttons in the display of your technique. “If you now have a Dash Button to the home, he remains, of course, capable of functioning”, – said the Amazon Manager Tim Freystedt on Thursday.
Amazon had to court defeat in Munich inserting
For Germany, the decision of special importance. Amazon had lost in January in the second instance before the higher regional court of Munich in a legal dispute with the consumer advice centre of North Rhine-Westphalia to these Buttons.
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The judges decided that Amazon was in breach of laws relating to Online trading, because when shopping clear information about contents, price and of the note on a payment, subject to order were missing. The Buttons, reminiscent of a doorbell, only the Logo of the provider of the product and the button that triggers a purchase order.
The global From the for the “Dash”Button is not a consequence of the defeat in Munich, stressed the Amazon. “The decision of the higher regional court of Munich is not related to the decision, the “Dash”Button in the world not more to offer,” said Freystedt. The reason was that customers took advantage of the other deals to Reorder more and more. Amazon has also re-order the “Dash Replenishment Service”, in the networked home devices automatically necessary consumables. In addition, customers can reorder via voice command to the Alexa’s assistant, for example, in Amazon’s Echo speaker, article.
Amazon brought back the buttons of 2016, according to Germany
in the night of Friday, the buttons from the Amazon disappeared-range. They were worldwide in seven countries: USA, Germany, Japan, the United Kingdom, Italy, Spain and France. “The American market for the Dash-Button is not equal to is greater than of the German,” said Freystedt. In the US, Amazon had introduced the buttons in the spring of 2015. Your battery should hold on to that information five to ten years – who has such a button, is likely to it can still use some of the time.
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The legal dispute to the buttons want Amazon despite the sales stops by fencing. “We will still appeal against the decision of the higher regional court of appeal, because we consider them to be hostile to innovation, and wrong,” said Freystedt. The positive Feedback from the customers encourage Amazon. The buttons were offered until recently in Germany.
the Amazon had brought the buttons 2016 to Germany. At last count it was around 70 for various items such as Laundry detergent, diapers, condoms, coffee or cosmetics. At the time of ordering of a button, the customer pays € 4.99 – which were then credited but at the first push of a button. Hobbyist to work the buttons but part of it also, so that you are able to control so that, for example, connected lamps in the smart home. Specifically for such use cases, an imaginary Version of the button for developers will continue to be offered.
ROA / dpa