Amazon will replace the TV remote control, by voice commands. On the sidelines of the technology fair IFA in Berlin, a first television of the brand Grundig has been presented, in which the microphones for Amazon’s voice assistant, Alexa, are directly integrated in the device.

From Amazon itself, there are the Streaming Box Fire TV Cube with built-in microphones. It’s coming out in October in Germany on the market. “We believe that the voice of the future in the living room,” said the competent Amazon Manager Marc Whitten on Wednesday.

Amazon has established with the combination of its networked Echo speakers and Alexa a new device category. Meanwhile, Google, with his Assistant and Apple Siri is catching up among other things. In the majority of Fire TV devices the Alexa via a microphone on the Amazon can be remote triggered.

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